Job Family Group:

Retail Group

Job Description:

The Franchise Business Advisor (FBA) – East of Rockies supports the growth and scale of the ampm franchise network across East of Rockies markets, with a strong emphasis on new store openings, early-life performance, and scalable operating excellence. This role serves as a trusted business advisor to Franchisees and Dealers, enabling profitable expansion by providing end‑to‑end convenience retail consultation across merchandising, business/financial performance, store operations and food service and food safety to improve total site profitability.

As a front-line advisor within a growing market, the FBA plays a critical role in translating the ampm franchise offer into consistent, high-performing execution—partnering closely with Franchisees to launch, stabilize, and optimize new sites. The role relies heavily on strong influencing, sales skill, and change leadership to drive adoption of programs, standards, and new ways of working. FBAs are expected to spend approximately 80% of their time in-market across assigned EoR territories, supporting site openings and post-open performance and stabilization.

Key Responsibilities

Serve as the primary field advisor for new and expanding ampm Franchisees across East of Rockies markets, owning the Franchisee relationship from pre‑open through ramp‑up, to steady state.

Provide upfront and ongoing support for new store openings, including coordination with internal teams and external service providers, vendor onboarding, recommended layouts, planograms, pricing, back-office setup, and franchise certification.

Support Franchisees through early‑life performance stabilization, ensuring rapid onboarding to ampm standards, programs, and systems.

Deliver business consulting to improve sales growth, margin, and profitability, identifying business gaps and partnering with Franchisees on actionable improvement plans.

Develop strong acumen in bp's internal tools and resources and leverage data to support decisions (Salesforce, Power BI, etc.)

Influence Franchisees to adopt company promotions, and marketing concepts aligned to expansion objectives and local market dynamics.

Advise on competitive pricing strategies that balance profitability, market share growth, customer value, and franchise agreement obligations.

Evaluate and consult on Category Management and General Merchandising execution to drive a consistent, scalable customer experience across new and existing EoR sites.

Support execution of food service programs, safety standards, and operational requirements across expanding franchise locations

Certify all decisions are evaluated through the lens of the customer, contract compliance, and long‑term brand health.

Act as a single point of contact for marketing field support, managing Franchisee demands while maintaining focus on scalable growth priorities.

Influence, mentor, and negotiate with Franchisees to achieve mutually beneficial outcomes, adapting approach based on Franchisee motivations and business maturity.

Serve as a frontline sales and change agent, gaining agreement and execution of both existing and new programs critical to franchise expansion.

Develop strong partnerships with the branded marketer sales team to maximize growth opportunities.

Job Requirements

Bachelor’s Degree or equivalent work experience required

Minimum 5 years relevant business experience in marketing, retail, franchise, and/or sales.

Excellent sales, influencing and oral communication skills.

Strong leadership skills, with proven ability to lead, mentor, develop and empower to deliver outstanding performance.

Resourceful application of Microsoft Office products (Excel, Outlook, Word, PowerPoint) and CRM tools (Salesforce).

Sound business planning and financial understanding with the proven track record of interpreting and analyzing financial information from performance reports and financial statements.

Flexibility to travel beyond metro during initial site growth phase.

Working structure

This role is 70% field base within convenience state hour and 30% working at home.

Why join us

At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees’ lives that are meaningful, so we offer benefits ( https://exploreyourbenefits.com/landing.html) to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is fully remote

Skills:

Agility core practices, Agility core practices, Agreements and negotiations, Analytical Thinking, Business Acumen, Business process improvement, Commercial Acumen, Communication, Conflict Management, Continuous Improvement, Continuous Learning, Creativity and Innovation, customer and competitor understanding, Customer centric thinking, Customer data knowledge, Data Analysis, Data visualization and interpretation, Decision Making, Digital Collaboration, Digital Fluency, Industry knowledge and advocacy, Integrated pricing, Leading transformation, market, Negotiation planning and preparation {+ 13 more}

Legal Disclaimer:

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.